Faricy Ford Lincoln, Inc.

Because over half of potential American car-buyers  are still confused about the differences between hybrid and electric cars, Ford  has decided to take a gentle approach to explaining the topic. The company recently partnered with SHFT, a "green" media platform developed by film producer Peter Glatzer and actor Adrian Grenier of the television show "Entourage." SHFT aims to show the public how trends in sustainability are shifting and what this means for them as consumers. The groups plan to collaborate for at least the next two years.