How We Do Business
Faricy Ford Cañon City
Part of the Family Since 2017
In 2017, Faricy Automotive bought a small Ford store in Cañon City from a member of the family. It was the first step beyond the original Chrysler Jeep store.
Paul Faricy ran it as general manager. When it was time to hand the store to a new leader, the Faricys didn’t just look at sales managers. They looked everywhere.
On The CDG Podcast, president Ben Faricy explained what they found, and why it changed how Faricy builds leaders.
Leaders Don’t Only Come From Sales
Faricy’s first general manager from outside the family started as a parts manager. He was Ben’s first boss, when Ben was 11. He already knew service, parts, and accounting. Sales could be taught.
That gave the Faricys the confidence to do it again in Cañon City. They hired a fixed operations director from a Lexus store to run Faricy Ford. Service leaders tend to bring something the whole store needs: attention to detail. That’s growth, one of our five core values, at work.
“Leadership does not just come from one sector of our business. We’ve proven it twice now.”
Hungry. Humble. Smart.
From porters to general managers, Faricy hires for the three virtues in The Ideal Team Player.
Hungry
People who want to grow, and who want to be here for the long run.
Humble
People who put the team and the customer first.
Smart
Not book smart. People smart. Able to talk with anyone from any walk of life.
Our Five Core Values
Integrity, loyalty, and love have guided Faricy for more than 30 years. Accountability and growth are the newest, and they’re a big reason a service leader runs this store today.
Integrity
Every deal and every repair order is earned the right way. No shortcuts.
Loyalty
Loyal employees lead to loyal customers. It’s why you see familiar faces on our service drive.
Love
We hire people who love this work. Customers can tell the difference.
Accountability
Our managers own the decisions in their department and answer for the results. You get answers, not runarounds.
Growth
This store is run by a leader who came up through fixed ops. We develop talent from every department.
Why We Fight to Keep Your Business
Ben says one of the biggest reasons drivers drift away from their dealer is tires. They buy them somewhere else and don’t come back. So Faricy made tires a service priority. Years ago, that meant stacking them to the ceiling until nobody could miss them.
- Tires and service from technicians who know your Ford.
- A car care program designed to keep you connected after the sale.
- The same faces on the service drive, visit after visit.
Frequently Asked Questions
Who owns Faricy Ford in Cañon City?
Faricy Ford is part of Faricy Automotive, a family-owned Colorado dealer group founded in 1942 and led by brothers Ben and Paul Faricy.
When did Faricy buy the Cañon City Ford store?
In 2017. It was Faricy’s first acquisition after the original Faricy Chrysler Jeep store in Colorado Springs.
Can I buy tires at Faricy Ford?
Yes. Tires are a priority in our service department, so you can keep your Ford’s tires and maintenance in one place with technicians who know your vehicle.
What does Faricy look for when hiring?
People who are hungry, humble, and people-smart, and who live our five core values: integrity, loyalty, love, accountability, and growth.
What are Faricy Ford’s hours?
Sales is open Monday through Friday 8:30am to 6pm and Saturday 9am to 6pm. Service and parts are open Monday through Friday 7:30am to 5:30pm and Saturday 8am to 5pm. We’re closed Sunday.
Visit Faricy Ford
2501 Fremont Dr
Cañon City, CO 81212
Sales: Mon–Fri 8:30am–6pm, Sat 9am–6pm
Service & Parts: Mon–Fri 7:30am–5:30pm, Sat 8am–5pm
Closed Sunday