Breaking the Mold: 7 Reasons to Drive the Ford Maverick
Ford has transformed the global landscape for over a century, establishing its reputation as a maverick among automakers. The Blue Oval is renowned for thinking outside the box, taking a no-compromise approach to give drivers more, and exceeding expectations across its lineup. As the leading Ford dealer near Custer County, it’s an honor to represent Ford and introduce our customers to best-selling powerhouses like the 2024 Maverick that reflect the heart and soul of the world’s most trusted and revered automotive brand.
With its name fitting the brand, the Maverick debuted to widespread acclaim in 2022. As the smallest option in Ford’s truck fleet, the compact Maverick serves as a reminder never to judge a truck’s capability by its size alone. Instead, the Maverick has the heart of a warrior, breaking the mold with its exceptional work ethic, head-turning design, and versatility. It’s the complete package, with the 2024 Maverick rolling off Ford’s production line ready for anything.
#1 – More Bang for Your Buck
Small but mighty, the 2024 Maverick offers more for your money across its budget-friendly lineup. The Maverick family starts with the entry-level XL at $23,920, which is ideal as a work truck and base model.[a] It rolls off Ford’s production line with the FLEXBED Storage System for enhanced functionality, seamless smartphone integration via Apple CarPlay and Android Auto, and cruise control to make traveling across Custer County more enjoyable.
Climbing the Maverick’s lineup in 2024 offers many upgrades and features without skyrocketing the truck’s price tag. The mid-tier XLT is priced at $26,420 and takes the truck’s versatility even further with more standard tie-downs, cubby storage in the bed, LED bed lighting, and 400W of in-bed power.[a] As the most luxurious trim, the Lariat adds to these features with a power-adjustable driver’s seat with lumbar support, LED headlights with LED Signature Accent Lighting, dual-zone automatic temperature control, and the Ford Co-Pilot360 Assist Package, all for just $34,960.[a]
#2 – Confidently Venture Off the Pavement
Custer County offers plenty of opportunities to venture off the pavement, and the 2024 Maverick is up for the challenge. Ford ensures as much with the FX4 and Tremor Off-Road Packages that let you choose the right level of capability for your adventuring needs. The FX4 package readies the Maverick for the trail, adding all-terrain tires, front tow hooks, a performance suspension, Hill Descent Control, an upgraded engine cooling fan, and a high-capacity radiator. You’ll also find a wider selection of drive modes, including Mud/Rut, Slippery, and Sand.
Where the Maverick FX4 is capable, a 2024 Maverick with the Tremor package is even more so. Think of the Maverick Tremor as the ultimate adventure partner, thanks to its lifted suspension, twin-clutch four-wheel drive system, and heavy-duty transmission cooler. Ford adds a unique front bumper to improve the Tremor’s approach angle, as well as an exclusive grille and badging. You’ll also enjoy more performance insights via the Tremor’s off-road screen, which is visible via the digital instrument cluster.
#3 – Engaging, Efficient, and Capable Powertrains
As a compact truck, the 2024 Maverick expertly uses its smaller footprint to its advantage. Whether traveling along congested city streets or on more technical terrain, it’s agile and easy to maneuver. Ford enhances this agility with the Maverick’s two-engine lineup, which offers an impressive power band that doesn’t force you to choose between capability and efficiency.
The Maverick’s gas powertrain option is a turbocharged 2.0L EcoBoost that Ford pairs with an eight-speed automatic transmission. The smooth-shifting transmission balances the engine’s output with efficiency for an impressive combination that produces 250 hp, 277 lb-ft of torque, and an estimated fuel economy of 26 MPG combined. This option also yields the Maverick’s highest towing capacity of 4,000 lbs.
Custer County drivers looking for a versatile truck that breaks the mold will find it with the Maverick Hybrid. The truck’s 2.5L hybrid engine works with Ford’s continuously variable transmission to produce 191 hp and tow up to 2,000 lbs. With the hybrid power plant dividing the workload, the Maverick Hybrid gets an estimated 42 MPG in the city and 33 MPG on the highway.
#4 – A Functional Work Partner
The 2024 Maverick embodies the “work smarter, not harder” mentality. It’s designed as a functional work partner that makes your job easier, whether loading cargo in the bed, navigating a new trail, or traveling beyond Custer County. Ford accomplishes this feat in several ways, starting with the Maverick’s multi-position tailgate that offers a flat work surface, multiple tie-downs, and a mid-position feature that makes hauling longer materials hassle-free.
Ford’s FLEXBED Storage System complements the Maverick’s multi-position tailgate by offering more flexible storage options. The standard crew cab features rear under-seat storage areas and large storage pockets in the doors. It also works with the Ford Integrated Tether System (FITS), which includes an expansive catalog of accessories, like cupholders, grocery hooks, dividers, and more, to customize the FLEXBED system to your unique needs.
#5 – Entertained, Connected, and Engaged
The 2024 Maverick is a tech-savvy road warrior with a modern cockpit. Ford outfits the truck with an eight-inch touchscreen display with the SYNC 3 infotainment system. The setup offers seamless smartphone integration via Apple CarPlay and Android Auto, enhanced voice recognition, and various options to help you navigate the fastest route, stream your favorite music, and more.
The Maverick’s connectivity features put everything you need to stay connected, engaged, and entertained at your fingertips, but Ford doesn’t stop there. The automaker ensures your experience in the driver’s seat is enjoyable by outfitting the 2024 Maverick with an available premium Bang & Olufsen sound system. Whether listening to your favorite podcast or streaming a new playlist, the B&O system delivers an immersive, concert-like listening experience throughout the cabin.
When life takes you out of the driver’s seat, you can stay connected to your 2024 Maverick via the FordPass Connect app. This perk is standard across the Maverick lineup and gives you remote access to your compact road warrior. You can use the app to remotely start or stop the engine and lock or unlock the doors. You can also schedule the Maverick to start, locate the truck, and monitor the oil life and fuel level wherever you are.
#6 – Drive Confidently With Ford Co-Pilot360
Custer County has plenty of rugged terrain, but the 2024 Maverick can ease any concerns about traveling through this mountainous region. Ford Co-Pilot360 is part of the Maverick’s standard features in 2024 and equips the truck with driver-assist tools that enhance your situational awareness, instill confidence, and minimize the potential for collisions. The suite includes automatic LED high beams, Pre-Collision Assist with Automatic Emergency Braking, and an expansive rear-view camera. The Ford Co-Pilot360 Assist Package on the Lariat adds to these features, giving you advanced technologies like Evasive Steering Assist, Rear Parking Sensors, and Adaptive Cruise Control with Stop-and-Go and Lane Centering.
#7 – A Top-Rated Truck
When shopping for a new truck, drivers are wise to consider its place in the segment and what experts say about the truck. In other words, does the Maverick live up to the hype as a segment-leading compact workhorse? One look at its impact, and there’s no question that it does, with the 2024 Maverick earning a 10 out of 10 rating from Car and Driver and a coveted place on the magazine’s Editors’ Choice and 10Best Trucks and SUVs lists. These honors hold significant meaning, adding to the Maverick’s appeal and well-established reputation as a compact pickup that packs a mighty punch.
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