Ford recently celebrated 46 consecutive years of having the best-selling truck in America through its F-Series. Drivers who need a dependable truck that’s designed with the exact features they need to make light work out of heavy-duty tasks have long known they can turn to the F-150. This full-size, light-duty pickup is a wonderfully capable pickup. It can be your everyday truck or your serious work truck, thanks to its dimensions paired with impressive towing and hauling capabilities. If you run a business or work in an industry that requires a truck, then you know how much you ask of your pickup. You count on it for all of your operations to run smoothly. You load up valuable materials and equipment in there. You trailer hefty items across work sites. You practically live in the cab when you’re taking breaks or commuting to work. You need a pickup with features that make long days easier everywhere you turn. The 2024 Ford F-150 is that pickup.
Ford has brought the F-150 back for the 2024 year with features we simply cannot wait to show off to our customers. They’ve retained many of the popular features, like the fold-down tailgate and generous engine options. However, they’ve also built upon what drivers love. The tailgate now gets a power up/down feature. The engine options have expanded. You can count on all of the durable, reliable, and tough stuff you have always loved about the F-150—plus even more this year. Here’s a closer look at this impressive full-size light-duty pickup. If you’re ready to see why it’s been a best seller for decades, we’re the dealership to show it to you.
We’re thrilled to show customers what’s under the hood and packed inside the high-strength steel walls of the 2024 Ford F-150. For the 2024 year, Ford kicks off the powertrain lineup with a standard 2.7-liter EcoBoost engine, giving a nice combination of solid fuel economy for this vehicle class with impressive power. However, the engine options don’t end there. Drivers can also opt for a 3.5-liter EcoBoost, a 3.5-liter PowerBoost, a 3.5-liter High Output (available on the off-road Raptor trim), a 5.0-liter V8 and a 5.2-liter Supercharged V8 (for the Raptor R). Between this generous array of engine options, drivers have their pick of powertrains that cater to their needs in terms of incredible towing abilities, fuel economy, and a mixture of both when required.
On the topic of towing abilities, the 2024 Ford F-150 enjoys a maximum towing ability of 13,500 lbs. That should be more than enough for contractors and agriculturalists who need to tow hefty equipment across work sites on a regular basis, as well as adventure enthusiasts and off-roaders who want to tow a camper or ATV out to the wilderness.
Wherever you spend time with your truck—work sites, campsites, or otherwise—you will appreciate the Pro Power Onboard. This is a highly popular feature among truck owners who need to be able to power a number of tools and a variety of equipment when they’re away from wall outlets or large generators. In fact, it turns your truck into a giant generator. This system has three power levels: 2.0kW, 2.4kW, and 7.2kW. Between these three levels, you can power things as small as mini-fridges and speakers to as large as full metal shops. So whether you’re tailgating in the wild or need to do masonry work away from a workshop, you’ll have the power you need on the go.
If you are interested in the F-150 for its off-road capabilities, check out the Raptor trim. It gets a beefed-up suspension and shocks to handle rough and ever-changing terrain. It also gets standard forged tow hooks, as well as a terrain management system with seven modes that can make immediate adjustments to tackle whatever type of ground you want to explore.
Driving a pickup with a trailer in tow requires a lot of attention and special care. The 2024 Ford F-150 was designed with a slew of features to help you be in command when trailering and in a variety of environments.
The 2024 Ford F-150 comes with a suite of great driver assist features. Standard features include pre-collision assist with automatic braking, blind spot monitoring, and lane-keep assist. The intuitive driver-assist features can help prevent collisions on the road and give you peace of mind.
You’ll also get access to other available features that help you be a safer driver, especially when trailering and towing. An available 360-degree camera gives you a view of what’s happening around your vehicle at all times. Pro Trailer Backup Assist uses sensors and cameras to help you guide your trailer when going in reverse, and Pro Trailer Hitch Assist helps you properly connect your trailer to your hitch. When you’re getting ready for a trip, the onboard scales will notify you if you’re over your weight limit.
We have to say that the feature we’re most excited to show drivers is BlueCruise, Ford’s hands-free advanced driving assist system. It takes over the steering, braking, and accelerating for you and works both on freeways and non-freeways (which sets it apart from many of its competitors). If you have long distances to drive, you’ll enjoy a little break with BlueCruise. As a safety measure, the system has a driver monitor system and alerts you if it senses you take your eyes off the road. When you do park at your destination, the available exit warning function reminds passengers getting out of the car to check for approaching vehicles. These features all work together to help you stay safe when driving on freeways, in the city, and on work sites.
The 2024 Ford F-150 was made to make your life easier, whether you’re on the road or actively tackling challenges at a work site. The technology throughout its cabin is a testament to that. Let’s start with the Ford SYNC 4, which boasts tons of features to keep you informed on the go. It has cloud-connected navigation services that will tell you about traffic, weather, upcoming construction zones, and other data you need to plan your drive. Its excellent voice recognition responds to regular speech, making it easy to use. The large touchscreen will show you turn-by-turn directions. This is also where you’ll see any apps you use via smartphone compatibility.
In addition to a 12-inch infotainment touchscreen, there’s also an available head-up display and driver information cluster. Here, you’ll find pertinent information about your vehicle and your journey to help you be prepared for what’s to come. You can also view information from the onboard scales and the Pro Power Onboard system, so it’s like your information dashboard for all things happening in and around your truck.
We love the many different trims of the 2024 model, each of which boasts unique aesthetics. The XLT and the Lariat, for example, have a distinct Dark Smoke Truffle upholstery, giving the cabin a calming and earthy look. All trims have been made with a special upholstery made to resist wear and tear, too, so no matter how many crew members, kids, or four-legged companions ride with you, the inside should look new for years to come.
Overall, we know drivers will love how spacious and well-laid-out the cabin is. Every screen is ideally placed for easy viewing while creating a clean and airy feel. The seats are comfortable and supportive, and all materials have a high-end look. We can’t wait for you to see for yourself.